Wow, that is a crazy statistic, while it doesn’t means individuals don’t need to do anything, it does expose the bigger issue. Industry needs to be brought into line, they can’t just continue in the same reckless manner. Luckily individuals can have an impact there. We can put pressure on governments to enforce better regulation, boycott businesses with poor practice and share accurate information online and with the people around us so they know who isn’t doing their bit. Most importantly, we should celebrate and reward those companies which are making an effort, by supporting them with our business. By supporting companies with sustainable practice, we encourage other businesses to follow suit. There is one guarantee we can make, industries will follow the money, so it’s time we started putting it in the right places.