That is always the danger with environmental buzz words, they get thrown around to cover up an underlying inaction. We need to not take these words at face value, but interrogate them to understand what they really mean and how they are being used. It is all well and good for businesses to throw around terms like green growth, but if there is no understanding or definition of the term, then what good is that. Critique and thought are essential to ideas such as sustainable development becoming realities.