A really interesting article. Sustainability has just become a label that people use more now as a marketing technique than anything else and we need to be very careful about how we use it. The concept of sustainability has become way more important than the word itself, which bears little meaning now. Maybe a new word is our best bet, before it gets sucked into marketing again and we start over.

alexcanal.com

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Alex Canal

Alex Canal

alexcanal.com

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