Ernest Hemingway’s collection of short stories is a fascinating insight into his mind and writing style. Straightforward and punchy with no time for pausing, no matter how shocking the story is. Hemingway presses on with his direct, often basic prose, leaving the reader having to go back and double check…

If you want to have the choice, you have to fight for it. All successful businesses face enormous pressure… Those forces will make the choice for you if you let them, in which case you will lose the opportunity to chart your own course. In business as in life, if…

Of all the 22 laws, this is the most important one. I wouldn’t say that all the 22 laws were immutable. The first few were quite contradictory, so being immutable would place marketers in a rather difficult situation. However, this was a gem of a law and I believe fundamental…

And how could there exist a ‘common good’! The expression is a self-contradiction: what can be common has ever but little value. There is no off the shelf, life that we can live, what is good for someone is not suitable to our unique circumstances, temperament or way of life…

Achieving a goal only changes your life for the moment. That’s the counterintuitive thing about improvement. We think we need to change our results, but the results are not the problem. What we really need to change are the systems that cause those results. Goals will always pass, no matter…

What is the News? Is it created or told? When is news propaganda? All this and more is answered by the Godfather of Propaganda, Edward Bernays, in his seminal work, Crystallizing Public Opinion. A copy of which Goebbels is said to have owned. What you read on dull news days…

They knew that whether they liked a man or approved of him was irrelevant, if not a distraction. And by staying aloof they were able to build teams of great diversity but also of strength. Peter Drucker believes that by focusing on meritocracy diversity will naturally follow, as the only…

The king leads on: all fix on him their eye, And learn from him to conquer, or to die. Leaders must lead by example. When you are in a position of leadership you have the attention and your behaviour is under the most scrutiny of anyone in the team. You…

[Bill Gates] saw the personal computer as a way for the little man to take on a corporation. If he could figure out a way to get it in the hands of the individual, he thought, the computer would give nearly anyone the ability to perform many of the same…